We will explain how much traffic is important to your brand and company. We can consider Traffic Management as one of the pillars for the structure of your business. Traffic will be responsible for attracting new customers, followers, readers, sales or that you want to attract.
The audience that comes in and out of your pages says a lot about your positioning and brand. And our role is to analyze and monitor this behavior. When accessing your networks, your target audience wants to identify whether you can help them.
All your work and planning developed will generate an answer or a result. With the analysis of these data, it is possible to understand what went wrong or what was right in your proposal.
Although we have two types of traffic, our focus is not on organic, but on paid. Paid traffic is earned by advertising or advertisements with a payment. One of the examples is the paid banners and served on partner sites. That is, you create a campaign and pay for the placement. It can be a fixed value or with a cost only when the user clicks on the ad, today the two biggest platforms to generate returns are Facebook and Instagram.
Digital is the most important way for you to leverage your business.
To achieve the expected success in your campaigns, you need to create a plan established in a relationship with your audience. This relationship must be treated as a key point, you need to know your persona and promote the best experience. With that, it is important to:
Create a content plan;
Create a media plan;
Identify which campaigns will be boosted;
Select the campaigns to be created ads.
The greater the segmentation of your audience, the greater the chances of being able to speak directly to them. Promoting better identification with the brand. The more people engage, the greater the credibility and past trust. Only with qualified traffic is it possible to strengthen and enhance the brand image, and we can help you achieve that goal.