When you consider all the factors that influence building a business, creating a logo may not seem like a priority.

 

Because it catches the eye, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from the competition, promotes brand loyalty, and is expected by your audience.

​

 

The logo is the company's first display to consumers. If designed correctly, it can stimulate the public's interest and invite them to learn more about the company; otherwise, you're just alienating a potential customer base and basically hurting your business.

 

First impression is the way you immediately communicate ownership of the product you sell or the niche market you dominate.

 

Logo design is only one part of the company's brand, it is the foundation of the entire narrative that the brand establishes. Colors, shading, fonts - it all depends on the story you are trying to tell, and your logo sets the foundation for that story.

 

These elements will then be converted from your logo into all your brand materials - letterheads, business cards, landing pages, etc. - to create a specific, marketable brand identity.